Public Affairs
When policies and issues arise that affect your company or organization, you need to plan, mobilize, and implement them quickly. Your ability to respond quickly yet effectively is key to galvanizing public opinion and governmental action in your favor.
Clients need help in communicating nuanced messages to elected officials, policymakers, and those people and organizations that influence public decision-making. At Marcus & Company, we work to help clients realize their public policy objectives, regardless of locale. We then work with you to create a strategic plan of action and a strong communications strategy centered around your policy goals and objectives.
Government Liaison
One of the key components to moving policy & people forward is relationships. The right relationship with the right person can change the trajectory of your success, taking it to new levels. Through our network database, we can serve as a direct connection for our clients with elected and government officials.
Lobbying
In today’s world of government and business, if you don’t have a lobbyist, elected officials may have your interests on the back burner. At Marcus & Company, we partner with you to make sure your interests stay in front of elected officials, ensure that your company gets in and stays in the conversation, and ensure that your company has a continued presence, whether it be at city hall, the state capitol or the nation’s capitol.
External Representation
Sometimes a company or organization does not have time to meet with others within or outside of their industry to collaborate on governmental issues. Through external representation by Marcus & Company, clients can stay connected and engaged with others inside and outside of their industry.
Legislative Tracking
At Marcus & Company, we understand that policies and legislation can impact your business or organization positively or negatively. We assist our clients with keeping up with policy and legislative changes at any level of government, then help them make their next move.
Strategic Planning
Marcus & Company works to improve an organization’s policy position and achieve measurable outcomes. We work with clients to define long-term and short-term organizational, policy, and legislative goals; build key customer relationships; identify key opportunities; and hone negotiating & closing skills.
Stakeholder Engagement
A large portion of the success of an organization is stakeholder engagement. At MAC, we work with organizations and companies to ensure they have effective stakeholder engagement by ensuring stakeholders are up-to-date on company information, knowledgeable on policies and legislation, and active in the growth process of the company or organization.
Program Development
Marcus & Company works with businesses and organizations to assist in getting their program started. We sit down with clients to create a master plan for the client's organization. From strategic planning to foundational implementation to launch, MAC will be there for every step. MAC also provides services to current non-profits looking to revamp their organization.